Many of you will remember last years Christmas music sensation brought to you via Youtube. The group “Straight No Chaser” was an male acapela group originally founded in 1996 at Indiana University, ten years later Indiana Univeristy invited the original members got back together for a reunion concert. One of the group’s founders compiled old concert video into a DVD and posted some of the footage on youtube for friends.
Here’s the beauty of the internet… They didn’t promote it. Word just spread around and in December 2007 the Youtube video of Straight No Chaser Singing 12 Days of Christmas went… hmm, where does a youtube single go? I guess you could classify it as multi-platinum. I recall showing the video to family members while visiting before christmas, when the youtube video had a mere three million views. I know it made almost eight million views by christmas. Continue reading